This story is about my beef with Starbucks.
When I lived in Chicago I became addicted to Starbucks (SB), it’s damn good coffee (or used to be). I couldn’t live without it and drank it continuously. In graduate school I would start my day with a Grande from the local SB near the train station by my place. Then once I got into downtown Chicago I would pick up another at one of three locations. If the SB in Northwestern station was crowded I’d walk on to the next and then to the next. I had a path mapped out and rarely were all three crowded in a row.
At some point SB introduces their Venti size drinks. My drink of choice was a Grande Americano with an extra shot. The folks at the Northwestern station were nice. The Grande came with 3 shots and since shots always came in pairs they would have to throw one away. So the barista would almost always ask, do you want the extra shot for free? After a while they knew me and wouldn’t charge for the extra.
The Venti Americano comes with 4 shots and by some quirk of American idioticy it’s cheaper! By about 20-30 cents. I am not opposed to paying for what I order, the guys at NW SB didn’t have to give free shots but I’m grateful. At another SB on my route I would order a 4 shot Grande Americano (4sGA) and the manager would always charge me for a Venti (VA). She even told me that the pricing was senseless and many folks complained about the Americano and other drinks.
This trend continued for several years. Fast forward to Madison NJ. At the SB there I gave my order 4sGA and asked politely, “Can you charge me for a Venti”. This is where things got stupid. For some reason the guys behind the counter thought I was trying to steal from them. I explained the pricing difference and they defended the price by saying “The price is not just for the espresso, it’s also for the paper in the cup and the water.” To which I slowly replied “Ok, but you’re not charging me more for a larger cup and more water, you’re charging me less. If anything you’re stealing from me when I order a 4sGA instead of a VA, based on your logic.” It took a while and the store owner was even involved in the math, I was lucky he was there that day. They all felt a little embarrassed (not my intent) and at the end of the day the owner was thankful to me for pointing it out, offered me a free drink that day, and said just ask for the Venti in a Grande cup whenever you come in and we’ll know what you mean.
Now you might be thinking what’s the big deal just order the Venti and be done with it. It’s not as easy as that if you know anything about coffee and flavor. 4 shots of espresso in a 16 oz cup (Grande) is just the right amount of espresso to water ratio for it to taste like espresso, you even get the coffee cream on top like on a real cup of espresso. 4 shots in a 20 oz cup (Venti) is watered down and tastes like drip coffee. I’ve tried every possible approach to make life easier. I’ve asked for a Venti Americano hold the water. Whenever I do this I am accused in public of trying to steal from SB. What exactly am I stealing if I am not taking something and paying! Most places are not that hostile, but the one in Madison NJ got very hostile time and time again. In Alexandria Virginia I brought up this price anomaly to a young man behind the counter and he was so impressed he said “Congratulations, way to stick it to that man. They can’t do the math and why should you have to pay more for less, Awesome!”
On one fateful morning on my way to work I stopped at the Madison SB. I had been ordering Venti Americano in a Grande cup for a couple years there but this morning the lady behind the counter became extremely agitated and began yelling at me. She said that her floor manager always overhears me ordering a Venti in a Grande cup and that if try to do that again they should call the police on me for stealing. She says this at the top of her lungs in front of a line of about 6 people, all professionals in suits. It was embarrassing and I think an open and shut case of defamation of character. I explained to her that I was not stealing and even did the math for her. She was so confused by arithmetic she looked like she was about to have a seizure. She said no, no you’re trying to confuse me to make me think my boss is wrong. The other people in line started doing the math too and one or two of them even said, “Wait he’s right, your prices are screwed up.” I told her that even the store owner, who at the time I knew by name, told me to order it this way so when I talk to him your manager and you may be reprimanded for this. I was deeply incensed and shaken by the public display of hostility on her part, there are better ways to handle this. I also pointed out to her that if her floor manager kept overhearing me order the drink this way and thought it was wrong why didn’t she say something then. I chewed out the lady behind the counter and she deserved it big time.
Later I emailed the SB company about this. Their response was more hostile than the lady behind the counter. They defended the position that they can change what they want even if it doesn’t make sense (to which I agree) and that according to the account from the Madison store I was hostile, abusive and threatening to the clerk at SB. True I chewed her out for accusing me falsely of stealing and threatening to call the police but I was not abusive or threatening to her. More slander on the part of SB, anything to make them look good.
I have to say I didn’t drink SB for years after that, and for the most part I still don’t. They have let their coffee go to shit anyway. I prefer Pete’s Coffee (found in most grocery stores) or even Trader Joes or Whole Foods 365 coffee. Those last two brands are very good and very cheap compared to high end coffee.
In my experience the only SB that copped a hostile attitude was the one in Madison NJ. However I have to say SB corporate headquarters was not justified in their position to me. I wish I had asked some of those bystanders for their phone numbers. I think a few of them would have been glad to act as witnesses.
copyright 2014 David R Bergman